Professional studio standard seal reading 'designed by professionals' over flowing hair texture background

WELCOME TO THE STUDIO

This is where our Pros style in real time, bringing you fresh inspiration straight from the source. Look for The Studio Standard seal. It means pro-tested, trusted, and proven.
Two female models with long, smooth hair standing side by side.

Style switch straight & wavy hair kit with interchangeable brush attachments shown alongside styled hair result.

STRAIGHT & WAVY HAIR?
START HERE.

Waves, curls, or sleek-on repeat. Style/Switch™ does the work, you take the credit.

Style Now
man with long hair using the style switch adjustable concentrator to dry his wet hair

ADJUSTABLE CONCENTRATOR

Watch as Jeremy perfectly preps hair with customized drying.
man with long hair using the style switch paddle brush to help smooth and brush through his hair

PADDLE BRUSH

Jeremy keeps it effortless with easy passes for a clean, natural finish.
man with long hair using the style switch round brush to add waves to his hair

ROUND BRUSH

Lift here, volume there. Jeremy shows you the moves.
man with long hair using the style switch air curling barrels attachment to curl his hair

AIR CURLING BARRELS

For effortless blowout curls, Jeremy says just add air.
Style switch curly & coily hair kit with interchangeable brush attachments shown alongside styled hair result.

CURLS & COILS,
THIS WAY.

Define it, stretch it, shape it your way. The Style/Switch™ works with your texture, giving you total control to define the finish.

Style Now
woman with long hair using the style switch adjustable concentrator to dry her wet hair

ADJUSTABLE CONCENTRATOR

Jamie Wiley shows how to create soft texture with a ton of movement with effortless customized drying.
woman with long hair using the style switch diffuser attachment

DIFFUSER

Watch as Jamie enhances texture, seamlessly.
woman with long hair using the style switch round brush to add waves to her hair

ROUND BRUSH

See Jamie create a stunning blowout look, with ease.
woman with long hair using the style switch air curling barrels attachment to curl her hair

AIR CURLING BARRELS

Bouncy, polished blowout curls. Jamie shows how to make it effortless.
Female model styling hair with flat iron, with straightener shown open on light blue background

WORK EVERY ANGLE

With 360° surround heat, the Optima3000™ delivers even styling—so every look comes out smooth, consistent, and just how you want it.

Style Now
video thumbnail of woman showing how to use the prima 3000 styling iron

THE OPTIMA3000™

A glassy, weightless silk press. Kenya makes it feel easy.
video thumbnail of woman showing how to use the prima 3000 styling iron for soft and defined curls

THE OPTIMA3000™

Soft, defined curls, made effortless by Jamie Wiley.
video thumbnail of woman showing how to use the prima 3000 styling iron for waves

THE OPTIMA3000™

Waves with movement, never overworked. Jamie Wiley shows how.
Female model with long, softly waved hair with a curling iron displayed below

WRAP MORE, STYLE FASTER.

Fewer passes, smoother curls, less effort—just how you like it. Meet The Extended-Barrel Curling Iron.

Style Now
Image without a name

XL CURLING IRON

Watch how Desi keeps curls soft, loose, and totally effortless.
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XL CURLING IRON

Desi shows how to get glam waves, with no overthinking.
Black‑and‑white group photo of professional hair stylists, barbers, and educators in a playful studio pose

OUR PROS AT WORK

Meet the people behind the looks. Unfiltered takes, techniques, and everything in between. Now in The Studio.